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bra hijack

Here’s some news for you – and possibly the most exciting thing we’ve announced to date.

A dream from day one, today we are finally launching our #BraHijack campaign, asking the lingerie world to introduce boob checking reminders to all your bras. That’s right, every single one.

This isn’t a fundraiser, this is a life saver. We know that you guys forget to check your boobs, and what is it you do every day? You put on your bra, which we believe is the perfect opportunity to remind you to check your boobs every once in a while to see if everything is as it should be.

It will come in the form of a little ribbon label sewn in with your care instructions. This is a world first and thanks to our friends at Curvy Kate and Very.co.uk we are already able to get this life saving ball rolling in their bras from 2014.

But it doesn’t stop there. Keep popping back to see how we’re getting on! Let us know what you think of our mission over on our facebook page.

We’ll be talking all things bras and boobs at the Cosmopolitan Lingerie Show on 14th October in London, come along and find out more. For tickets CLICK HERE

Oh and if you happen to be in the bra world yourself, get in touch and let’s talk!

To download the press release click here!