There is a problem in the UK that when we describe our breasts, we only refer to their size and quite often we’re not even nice about it; hands up who answered tiny or saggy? Well this year, we want you to get to know your boobs, have a good feel and think about what new words you could use to describe them, to help us build a new vocab to describe this nation’s breasts beyond size.
Seven bare-chested ladies offered to be part of our hard-hitting national ads, which have been appearing in magazines, billboards and even store changing rooms near you!
We want you to think differently about your boobs and get to know #WhatNormalFeelsLike, so go on, get coppin’!
This video highlights the reasons behind this campaign:
We took the campaign to the masses at ten festivals this summer, including: Wireless, Electric Daisy Carnival, Latitude, Womad, Standon Calling, Wilderness, V Festival Chelmsford, Leeds, Sundown and Bestival. And from there, we’ll be taking it to Uni campuses across the UK this autumn as part of our Uni Boob Team campaign.
Why are we doing this? Think about it, how are you ever going to spot any changes in your boobs if you’ve never taken the time to get to know #WhatNormalFeelsLike.
No time like the present, tell us your word today and contribute to the new boob vocab by tweeting us and using the hashtag #WhatNormalFeelsLike.
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