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Check ’em Tuesday!

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We’re aiming to reach 6 million readers a week with our vital lifesaving message.
Which is why we’re partnering with the Sun and Page 3…

We’re excited to be entering into a ground breaking partnership with The Sun newspaper tomorrow and every Tuesday for six months as we launch the ‘Check ‘Em Tuesday’ campaign to encourage more women to know their boobs. The Sun has six million readers a day, of which 1.7 million are our target audience of 18-35 year olds. With the campaign we aim to up the speed at which our message is spread to women and men about spotting the signs of breast cancer.

The tragic reality is that over 50,000 women and 400 men get diagnosed with this terrible disease each year. Together we can increase their chances of survival if they detect it early. It is simply not well known that when breast cancer is found at Stage 1 (when it is still in the breast) that person has a 90% change of surviving. If found at Stage 4 (when it has spread elsewhere in the body) it drops to 10%. It is our mission to educate as many people as possible that knowing your boobs could save your life.

Worryingly, a new survey out tomorrow produced by our charity in partnership with The Sun has found that awareness of breast cancer is too low. Ladies check their weight more often than their breasts and nearly one in five ignore the signs of breast cancer when they recognise them – hoping that it will just go away. The younger a woman is, the more likely they are to make excuses to not go to the doctor.

This partnership gives us the opportunity to raise awareness of breast cancer among a huge new audience. As a small charity, this is a big deal and an extremely exciting (and incredibly busy) moment in time for us. We are highly ambitious (even if we are only a team of 6!) to drive more sign ups for text alerts, to carry out more festival tours, recruit more university boob teams (nearly 60 universities have a team which promotes this life saving work to students), work closely with policy groups and visit more schools and colleges in the UK.

Incredibly, through this partnership, The Sun newspaper is donating over £1.5m worth of coverage to this important issue – something we could only have dreamt of when CoppaFeel! was born 5 years ago.

Here’s what our founder Kris has to say about it:
“If someone had educated me about breast cancer and how to spot the signs, I might not be in

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the predicament I am in now where I have to go into hospital every month for treatment and take a daily cocktail of drugs.

It is my mission to encourage all women of any age to be breast aware: Know what is normal for you; look and feel; know what changes to look for and report any changes to your doctor without delay.

I am proud to be doing whatever I can to prevent other women going through what I have been through and I am so excited about this partnership and what we can achieve from it.”

Take a look at our infographic to get the stats about the impact we can have with this campaign.

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