Our Work

Media Campaigns

We like to think we're pretty good at coming up with ways to get the nation talking about (and checking) their boobs. Here are some of our highlights.

Trust Your Touch

2017

Touch is amazing. It is one of our most finely tuned senses and one that allows us to interact with and explore the world around us. So our message is simple, we want you to Trust Your Touch. Our hands do so many weird and wonderful things each day, and we think checking your boobs should be one of them. 

From kneading dough, to bouncing a basketball or stroking a puppy, the goal of our campaign is simple: to demonstrate the amazingness of touch by delving into the close up world of hands, getting down to their tactile, intimate scale.

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Previous Campaigns

We’ve been keeping ourselves pretty busy since 2009. Did you know that we set a World Record for the most amount of money raised during a half marathon? Or that we’ve hijacked the Angel of the North’s boobs? Or even helped create the first male breast cancer awareness campaign? Nope? Well, it’s time to take a trip down mammary lane…

#GetItOffYourChest

2016

Our goal? To challenge the misconception that breast cancer only starts with a lump. We teamed up with some well known friends of CoppaFeel! to educate young people about the signs and symptoms of breast cancer and remind them to get it off their chest and speak to a GP if they notice unusual changes.

What Normal Feels Like

2014

What words would you use if we asked you to describe your boobs? Big? Small? What about if we asked you to tell us how they feel? We realised it was a question that not enough women could answer as they weren’t checking regularly. So in 2014 we launched a new campaign, #WhatNormalFeelsLike to get people thinking about (and feeling) their boobs. We collaborated with Rankin to photograph seven bare-chested ladies whose naked breasts graced billboards across the UK – a worldwide first. 

CoppaFeel in the shower

2012

What do you think about in the shower? the night before? What you’re going to have for breakfast perhaps? Our third campaign, which we launched in the Summer of 2012, asked people to show their boobs some love, whilst covered insuds. The campaign kicked off at festivals throughout the UK, where we asked revelers to step inside ‘Gazeboob’ and super-imposed them into a shower, shower caps on and loofahs in hand. In return for shower-themed tattoos and wristbands, we asked everyone to sign up to our monthly text reminders and sent them on their way with one of our waterproof shower stickers.

Hello Boobs

2011

We wanted the people of great Britain to get better acquainted with their boobs… by introducing themselves to them. We remastered the original 1994 Wonderbra ‘Hello Boys’ advert – with the thumbs up from the original designer – and launched nationally on over 70 48-sheet billboards in London and Birmingham.

Boob Hijack

2010

We’ve never done things by halves, so for our first ever campaign in 2010 we pledged to hijack every pair of boobs (and pecks) in the UK. For breast cancer awareness month 160,000 specially designed ‘Boob Hijack’ stickers were placed on every pair of boobs in sight- think people, posters, statues, mannequins, David Gandy. We hijacked a football match, Lorraine Kelly live on her show and even culminated with us projecting boobs onto the Angel of The North.

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