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The Brazette

Tickled Pin-spo!

01 November 2021

We have been bowled over this year by the bra-illiant Asda colleagues and their amazing fundraising efforts across Asda stores and depots this Breast Cancer Awareness Month! 

This year marks the milestone 25th Anniversary of Asda Tickled Pink, and in that time colleagues, customers and suppliers have helped to raise over £71 million for breast cancer charities! Our breasties at Asda are always coming up with nifty, thrifty and very PINK ways to raise even more money and awareness for CoppaFeel! and Breast Cancer Now.   

Although we can’t mention everyone and their amazing efforts (we would be here a very loooong time!), we wanted to give a shout out to a handful of inspirational stores and individuals who have gone an extra mile, or an extra bucket of custard, to make sure checking your boobs and pecs are at the very top of your shopping list! (Or on the back of your receipt!) So please give it up for these chest-checking champs…

Could you ‘row’ the distance for Tickled Pink? The Goole store colleagues managed to row 36km between them to reach their next closest store! A special shout out goes to Pat who, at 82 years young, was happy to play her part in the super sporty challenge! 

It’s not just the rowers who were out in force, but lots of colleagues got involved by taking up a cycling challenge, whether that be like Richard and Dave from the Dewsbury Road store who did their own ‘Tour de Asda’ and completed a real life cycle from store to store across Goole, Scunthorpe and Grimsby, or like the tit-tastic team at the Falkirk store who together cycled 108km on their bike in store and raised over £600 for Tickled Pink!

There were soap suds and pink outfits galore working at the Tickled Pink car wash in Rhyl where the team raised a fab-boob-ulous £242! And the cars weren’t the only ones getting doused with water all in the name of checking your boobs and pecs! The team at Crewe took great delight in soaking their manager Mike, while Store Manager, Lisa from the Dalgety Bay store was even put in the stocks to endure an ice cold soaking; an experience shared by colleagues at the Waterlooville store who also endured the stocks and sponges combo! At the Aintree and Newport stores, an old favourite was rekindled; the ice bucket challenge! We hope you all dry out soon!!  

Water was not quite enough for the teams from the Sheffield stores though who joined together to challenge everyone to undertake a forfeit to raise vital funds for Tickled Pink! Custard pies in the face was one of the preferred options! And the custard didn’t stop there, members of the team from Gosport volunteered their time (and their outfits!) to have colleagues and customers pour pink custard over them for a donation!  

Playing a safer game were colleagues from Telford, Shrewsbury, Stafford and Donnington Wood stores who held their own football tournament to raise funds and awareness for Tickled Pink! Showcasing some amazing footwork and team spirit, the tournament resulted in an 8-3 victory for Donnington Wood in the final! 

Back in the stores, Sutton-in-Ashfield held a Movie theme dress-up day featuring some Tickled Pink faves (ahem, Pink Ladies from Grease, of course!) and Nuneaton asked everyone to dress up in their pyjamas for the day! No-one’s sleeping on the job here! 

Certainly not sleeping were four ‘breast friends’ who came together at the Thornaby store to put on a dance-a-thon! Wonderful Tickled Pink champions, Lynn, Pauline, Julie and Helen have been friends for years, supporting each other through each other’s breast cancer diagnoses and making sure to get involved in Tickled Pink whenever they can! Well done Dancing Queens!  

A huge thank you also to Kieran from Bolton, who had his long luscious locks shaved off in the name of Tickled Pink, Nasir at Tonypandy who dyed his hair pink for the fourth year running and security guard Adrian at Blackwood who is now sporting a very pink beard! 

And not forgetting all the amazing colleagues at the depots across the country who have gotten stuck in and supported Tickled Pink with all kinds of fun ideas, including bake sales, homemade milkshakes and eating competitions, like those organised by Michelle at Asda Wakefield CDC! We bet those really got people talking about checking their boobs and pecs! 

We hope their stories have given you some inspo for all the creative ways you might like to help raise money for CoppaFeel!. To everyone at Asda who has supported the Tickled Pink efforts this year,  we’d like to say a huge huge (x 25) for really grabbing life by the boobs and getting stuck into your fundraisers! We couldn’t achieve all we do without you! <3 

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