We’re asking the lingerie world to introduce life-saving, boob checking reminder labels into all your bras.
This isn’t a fundraiser, this is a life saver. We know that you guys forget to check your boobs, and what is it you do every day? You put on your bra.
We believe this is the perfect opportunity to remind you to check your boobs every once in a while to see if everything is as it should be.
It will come in the form of a little ribbon label sewn in with your care instructions. This is a world first and thanks to our friends in the lingerie world, we have already been able to get this life saving ball rolling!
We kick-started the campaign at Cosmopolitan’s first lingerie fashion show in October 2013. To see what we got up to, take a look here. But it doesn’t stop there. Keep popping back to see how we’re getting on! Let us know what you think of our mission over on our facebook page.
Oh and if you happen to be in the bra world yourself, get in touch and let’s talk!