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Why does CoppaFeel! target young people when they aren’t at high risk?

We are the first breast cancer charity in the UK to create awareness amongst young people, with the aim of instilling a new healthy habit that could one day save their life. Most information concerning breast cancer and cancer more generally is targeted at older men and women who may be at higher risk. We believe these conversations should be starting earlier, so younger people are equipped with the tools and the knowledge to be proactive about their own health and given the best chance of detecting cancer early, now and in the future. We want to set people on the right path and give them the information to make informed decisions early on about their health.

About breast cancer

How can I reduce my risk of breast cancer?

Research shows that 23% of breast cancers are thought to be preventable through lifestyle choices.* This means there are some choices you can make to reduce your risk, such as not smoking, eating a balanced diet, exercising regularly and keeping alcohol consumption to the recommended limit. If you would like more detailed information about how to reduce your risk of not just breast cancer, but all cancers, then visit Cancer Research UK’s website.

*Stat Cancer Research UK

About checking your chest

Why does CoppaFeel! say there is not a correct way to check when there is a routine called breast self examination?

Breast Self Examination or BSE used to be promoted in the UK and is still currently advised in the USA. However, the NHS now advises that people should be breast aware. This simply means, getting to know your boobs and checking regularly in order to get to know what normal feels like for you. We give guidance around the areas you should be checking, how often and what signs and symptoms to be aware of, however you can use whatever method is comfortable for you.

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