Our Partners

ASDA Tickled Pink

Over the last 26 years, Asda’s Tickled Pink campaign has raised an incredible £76 million to help change the future of breast cancer in the UK. We are super proud to be a part of the ground-breaking partnership along with Breast Cancer Now.

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The ASDA Tickled Pink Partnership

In 2020, we became Asda Tickled Pink’s new charity partner, joining the awesome folk at Breast Cancer Now. Together we aim to bring our boob-checking, life-saving message to even more young people across the nation – starting with the brilliant Asda colleagues and millions of customers in Asda stores each week. Since then, by working together, we’re even closer to achieving our goal of increasing monthly checking amongst 18-24 year olds in the UK from 36% to 47%, which means an extra 600,000 young people adopting regular breast-checking behaviour, by the end of 2024. Awesome, right?! We are so excited to see what fundraising and chest-checking brilliance our partnership achieves this year. Watch this space!

Shop Tickled Pink Products

Asda works with their amazing suppliers to turn many well-known household products pink in store and online, all donating a portion of proceeds to Tickled Pink. We’re adding to this list every year so keep your eyes peeled the next time you’re doing a shop.

Iconic Staff Fundraising

Asda colleagues raise money for Tickled Pink come rain or shine (or global pandemic). Now we’re back in store full time, you’ll find our fantastic boob checking champs taking on all sorts to raise money. From running tombolas and hosting pyjama parties, to testing their limits on epic treks and bicycle rides, Asda colleagues do it all to raise vital funds.


Spreading vital awareness

The lovely people at Asda are pros at spreading the boob checking message. You’ll find it everywhere; on till receipts, lingerie tags,  displays in store, online and in signs and symptoms leaflets (literally) all over the shop. It’s so important to us to educate every Asda colleague and customer to check, so we’re *tickled pink* that Asda are as passionate as we are about getting the nation to know their chests!

The latest from the Boob World

'And palm to tit is holy palmers kiss' CoppaFeel!' - William Shakespeare 🎭

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We'll let you in on a little secret - knowing your normal is the key to getting compliments. People can just sense it - it's an energy 🔥 ...

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🚦 About to cross the road? Check left, check right and check again.
✅ About to check your chest? Check left, check right and check again.

Need some pointers? Head to our Self-Checkout 👆
Illustration from @guilty.illustrations

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