Our Partners

ASDA Tickled Pink

Over the last 24 years, Asda’s Tickled Pink campaign has raised over £68 million for breast cancer causes, and we’re proud to have joined one of the longest UK charity partnerships, alongside Breast Cancer Now.

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The ASDA Tickled Pink Partnership

In 2020 we became Asda’s new charity partner, joining the awesome folk at Breast Cancer Now. Over the last 24 years, Asda’s Tickled Pink campaign has raised over £68 million for breast cancer causes, and we are over the moon to have joined the one of the UK’s longest charity partnerships. Together we aim to bring our boob-checking, life-saving message to even more young people across the nation – starting with the 146,000 colleagues and 18 million customers in Asda stores each week.

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