Since 1996, Asda’s Tickled Pink campaign has raised an incredible £82 million to get the nation checking their boobs, pecs, or chests. Together, we’re putting breast cancer awareness on everyone’s list. We are super proud to be a part of the ground-breaking partnership along with Breast Cancer Now.Find out more
In 2020, we became Asda Tickled Pink’s new charity partner, joining the awesome folk at Breast Cancer Now. Together we aim to bring our boob-checking, life-saving message to even more young people across the nation – starting with the brilliant Asda colleagues and millions of customers in Asda stores each week. Together, we are on a mission to get 1 million young people regularly checking by 2025, and we’re well on the way! Our research shows that 40% of 18-24 year olds are reportedly checking at least monthly, meaning there is already an extra 200,000 young people regularly checking, since the start of the partnership*. Awesome, right?! We are so excited to see what fundraising and chest-checking brilliance our partnership achieves this year. Watch this space!
Asda works with their amazing suppliers to turn many well-known household products pink in store and online, all donating a portion of proceeds to Tickled Pink. We’re adding to this list every year so keep your eyes peeled the next time you’re doing a shop.
The lovely people at Asda are pros at spreading the boob checking message. You’ll find it everywhere; on till receipts, lingerie tags, displays in store, online and in signs and symptoms leaflets (literally) all over the shop. It’s so important to us to educate every Asda colleague and customer to check, so we’re *tickled pink* that Asda are as passionate as we are about getting the nation to know their chests!
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