Our impact
Education and awareness is at the core of what we do at CoppaFeel! which means we use our funds in ways that will allow us to reach the most young people with our life-saving message.
Our impact in 2023
2023 was a year of reflection and resetting to ensure we are growing our reach and relevance amongst 18-24 year olds and evolving our approach to support more young people to become regular chest checkers. Our latest research shows that since the pandemic checking behaviours and breast cancer awareness have been in decline, showing us our work is needed more than ever to put it back on young people’s priority list.
2023 was all about…
- involving more young people in our work
- growing our reach with healthcare professionals
- making sure our message was front and centre in the lives of 18-24 year olds
Our highlights from 2023
Encourage
Our Mission: “We will continue to raise awareness of breast cancer and the importance of getting to know your boobs, and the efficacy of our message by creating meaningful reach and normalising checking amongst 18 - 24 year olds.”
Healthcare E-learning module
We promoted our healthcare professional e-learning module to encourage more engagement with our message amongst this audience. We also secured a spot for the resource on the NHS Learning platform to make it more accessible to healthcare professionals.
Educate
Our Mission: “Our education strategy will aim to educate all 18-24 year old’s, in a manner that builds confidence and supports motivated checking. Our focus this year will be to broaden the reach of our education services and accessibility of our health communications.”
CoppaFeel! challenge
We ran a pilot in October, to set a challenge to pupils from two different schools Tipshelf Community School in Derbyshire and Newham Sixth Form College in London Borough of Newham to educate their peers about breast cancer and sign post people to our Self Checkout web app.
Empower
The Chest Checklist
Driven by the need to increase representation and relevance of breast cancer amongst young Black African and Black Caribbean people, CoppaFeel! co-created The Chest Checklist with Black Women Rising. The Chest Checklist is a six-step guide on what to be aware of when checking for signs and symptoms of breast cancer. The content was devised by tapping into routine and self-care moments that would encourage breast checks as a regular, body positive experience.