Impact Report 2020

Every year we report back on the progress we’ve made to educate, encourage and empower young people to check their chests.

Where to start

We couldn’t look back on 2020 without acknowledging the impact of Coronavirus on our organisation, activities and beneficiaries. We want to share the good, the bad and the ugly from a year that challenged us all in ways we could never have imagined. But don’t worry, true to our values, our team and community still managed to find the positives in a year that was extraordinary in more ways than one.


Our income and activities were heavily impacted by the pandemic. 

We were forced to operate under spending restrictions due to loss of income. Our income reduced by 50%.

We suspended physical outreach and events in line with government restrictions.

90% of our programmes and projects were affected with 10% paused, 40% cancelled entirely, and another 40% adapted to run virtually.


During 2020, our beneficiaries also faced many challenges because of the virus.

Changes to NHS services, exacerbated barriers to presenting to the GP for many young people. 

A fifth of young women would be scared to visit their GP with a concern due to the fear of catching coronavirus. 

We were unable to reach and educate as many young people due to government restrictions.


Despite all of that, we still have positive news to share. 

36 case studies got in touch since March, sharing how our work has directly helped them during the pandemic. 

Attention to health remains a priority, with more young people checking their boobs and pecs on a monthly basis (36%) and feeling confident to notice an unusual change (60%).

52% state they are more likely to go during the pandemic with a change to their chest.

Your Stories

The most powerful way for us to demonstrate the true impact of our work, is to hand the mic over to you. In 2020, we had over 30 people get in touch to share what CoppaFeel! means to them. Every story shows how our work helped to educate, encourage or empower them to be proactive about their health and most importantly ensure breast cancers are diagnosed early. 

Read stories

What we achieved


We educate young people on all things boob/pec checking and the signs and symptoms of breast cancer.

We had over 1,000 downloads of our digital school pack and poster resources.

We sent out 157,879 of our pocket sized checking cards to educate and remind people across the country.

Our Boobette programme ran virtually, welcoming 40 new volunteers on board and delivering 204 sessions across the year. 

Over 17,000 people used our Boob Bot chat function in 2020, with 22% of people who used the tool opting to subscribe for a boob check reminder from us. 


We encourage young people to start checking their boobs/pecs regularly and continue to remind them.

Over 1,016,516 individual reminders were sent out by our free SMS reminder service in 2020, with us welcoming an extra 19,000 subscribers. 

We still managed to hijack over 60,000 showers with our information, in student halls and homes across the UK.

Our Uni Boob Team ambassadors adapted to running events online, hosting 69 in the new academic term, reaching an estimated 3,700 students with our boob/pec checking message.


We empower young people to get to know their bodies and contact their GP if they spot something unusual for them. 

We worked with our Medical Advisory Group and key influencers to produce important content to respond to concerns of our audience about contacting their GP during the pandemic.

In March we celebrated the 1 year anniversary of working with Superdrug nurses to educate customers in their health clinics reaching a rolling total of 100,000 people.

We saw that 99% of users who completed the Boob Bot Chat felt more confident about checking themselves after using the tool.

Your Insight

True to our values, we always consider the views of our community and beneficiaries in driving our work forward to have the most impact. At the end of 2020, we took time to check in and hear how young people felt about checking their chests, attitudes towards breast cancer and accessing the NHS.

Read the headlines

Your Feedback

“The pack is easy to understand, which works great for our students with learning disabilities and autism. Many of them were interested in the topic, and have begun their breast checks or signed up to be reminded.”  Teacher feedback on our School Pack. 


The Boobette session was really useful because people need to be told about cancer and how to discover it early because there is no cure and it’s really important people are aware.” Student feedback from Queen Elizabeth High School.


“Thank you for your kind words and support, I’m pleased to say that I did my first ever ‘proper’ self check today with much more calmness and confidence because of you, so thank you. It’s still scary, but will get easier I’m sure.” Supporter feedback via website.


A Final note from our CEO

Whilst 2020 wasn’t the year that we hoped that it would be we were blown away by the support, generosity, creativity and resilience of our supporters, community and team. Despite the challenges that 2020 threw our way, we are incredibly proud of the role that we were still able to play in supporting our beneficiaries during a time that they needed our services more than ever. There is still a long way to go, and the pandemic has exacerbated some of the existing barriers to checking and acting upon a sign or symptom, but you can be sure that we will continue to do what we can to make sure that all young people are educated with the correct knowledge, encouraged to check regularly and empowered to have the confidence to contact their GP. I want to thank everyone for their continued support this year. If you would like to read more about what we got up to, head to our Brazette to read our end of year review.

Natalie x

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