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The Asda Tickled Pink Partnership

In 2020, we became Asda Tickled Pink’s new charity partner, joining the awesome folk at Breast Cancer Now. Together we aim to bring our boob-checking, life-saving message to even more young people across the nation – starting with the brilliant Asda colleagues and millions of customers in Asda stores each week. Together, we are on a mission to get 1 million young people regularly checking by 2025, and we’re well on the way! Our research shows that 40% of 18-24 year olds are reportedly checking at least monthly, meaning there is already an extra 200,000 young people regularly checking, since the start of the partnership*. Awesome, right?! We are so excited to see what fundraising and chest-checking brilliance our partnership achieves this year. Watch this space!

*CoppaFeel! Annual Research 2021

Shop Asda Tickled Pink Products

Asda works with their amazing suppliers to turn many well-known household products pink in store and online, all donating a portion of proceeds to Tickled Pink. We’re adding to this list every year so keep your eyes peeled the next time you’re doing a shop. And don’t forget to donate to Tickled Pink at the Self Checkout!

How Asda Colleagues Get Involved:

Keep Up To Date With Our ASDA Partnership

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Visit The CoppaFeel! Self-Checkout

We know it can feel like there’s a lot to learn when you’ve never checked before, or don’t have much experience of it. But we’ve got simple tips and easy-to-use tools to help you get to know what’s normal for you.

Visit the Self Checkout

Donate to help save lives

Too many young lives are lost to breast cancer. An early diagnosis can be the difference between life and death. Change the story of a young person diagnosed with breast cancer. Make a gift to CoppaFeel! and save a young life.

Donate Today

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