Asda colleagues raise money for Tickled Pink come rain or shine. When you visit your local store, you can find our fantastic boob checking champs taking on all sorts to raise money. From running tombolas and hosting pyjama parties, to testing their limits on epic treks and bicycle rides, Asda colleagues do it all to raise vital funds.
Asda Tickled Pink
Since 1996, Asda Tickled Pink has raised an incredible £82 million to get the nation checking their boobs, pecs, or chests. Together, we’re putting breast cancer awareness on everyone’s list. We are super proud to be a part of the ground-breaking partnership along with Breast Cancer Now.