Guys, get clued up on male breast cancer!

It’s a common misconception that breast cancer only affects women, but around 400 men will be diagnosed each year in the UK. So we’ve collaborated with graphic designer Eleanor Smith to make sure men aren’t being excluded from the pec-check conversation.

Two weeks on and we have just about recovered from Festifeel – celebrating our tenth birthday as only we know how, with the most joy-filled boob-adorned Festifeel of all time! If you joined us at Festifeel 10, we hope you loved it as much as we did, and left with some pretty special memories (and a birthday hat, obvs). Here are some of our highlights.

…and your boobs, pecs or chest. Breast cancer doesn’t just affect women in their fifties, so we’ve launched a new campaign to encourage you to grab on and check regularly.

This year marks CoppaFeel!’s 10th Birthday and a decade of reminding the UK to get to know their boobs. In celebration our Patrons Greg James and Dermot O Leary hosted an intimate supper-club at the beautiful Sessions House.

Earlier this month we launched a limited edition t-shirt collection in celebration of International Women’s Day and our feel yourself philosophy. We were stoked to collaborate with ten awesome illustrators and the folk at Print Social to bring you a collection worth breaking the bank for. We spoke to this bunch of Boob Champs about why they got involved.

It’s been just over a year since we started working with today’s Boob Champs, and in that time the team at Avon have gone above and beyond in the name of norks. So today we want to say a great big thank you.