BlogCoppaFeel! Wrapped: Breast Cancer Awareness Month Edition
Breast Cancer Awareness Month
CoppaFeel! Wrapped: Breast Cancer Awareness Month Edition
Every year we are so proud to work with a range of partners, and this Breast Cancer Awareness Month (BCAM) was no different. From skincare to lingerie, sports apparel to fashion, beauty, basics and homeware our partners’ products and campaigns will have touched a huge range of audiences; helping us spread our life saving message far and wide. We know that 1 in 5 people who have heard about us, have done so through one of our brand partnerships so we are incredibly grateful to all the organisations who have championed our message, raised funds, awareness and spread boob love to help us end the late diagnosis of breast cancer. Some of the products are still on sale so catch them here while you still can.
BCAM Brand Collaborations 2023
ASDA TICKLED PINK
This BCAM has, without a doubt, been Asda Tickled Pink’s biggest yet! Once again the amazing community of Asda customers, colleagues, suppliers and wider supporters have come together to help us put breast cancer awareness on everyone’s list.
We’ve seen over 200 products turn their packaging pink, which is estimated to raise over £1.5M for us and Breast Cancer Now; including iconic brands like Warburtons, Diet Coke, Heinz and Shreddies, to name a few. Our award winning campaign, The Real Self Checkout, returned for its second year as five new individuals shared their personal stories of breast cancer and helped amplify our checking messaging. For the first time ever, we used lenticular printing in store to create the illusion of moving pictures – pretty cool, we think! Across the Tickled Pink fundraising weekend, hundreds of fabulous volunteers helped collect change in stores across the UK, alongside Asda Community Champions, adding to our incredible fundraising total (which we’re still counting). And finally, we never tire of hearing all the wacky and wonderful ways that brilliant Asda colleagues are raising both funds and awareness of the partnership… did someone say head shave?
We’ve had another fa-boob-lous Breast Cancer Awareness Month with our breastie Avon, with so much to shout about! We loved joining some inspiring Avon Representatives for a special fundraising day at Avon’s Corby offices, and had an amazing time taking part in Avon’s Breast Cancer Awareness Month Live Worldwide Panel, at their London offices.
Avon also continued to encourage everyone to ‘Feel the Boob Love’ with their amazing products that give back. Their fruity scented Breast Cancer Candle, Mystery Beauty Box, Pin, Body Lotion and Hand Lotion all gave 100% of their profits to good causes, with 70% of this directly donated and split equally between CoppaFeel! and our pals at Look Good Feel Better. Avon – you’re the breast!
Our Boux-baes have been fundraising in stores and online this BCAM! They invited us to the iconic TPRG conference where we talked to Boux store managers, they have also been out on the streets educating the public on the importance of checking and stickering customers in store to raise awareness that If in doubt, get checked out! We love you Boux!
Bravissimo have had a BCAM bonanza with a staff fundraiser each week of October, a boobette talk to educate staff as well as raising vital funds through the sales of the beautiful Millie Bra and championing their Feeling your boobs campaign! Thank you for your bravellous support!
Curve’s limited edition debit card has had a rose gold makeover and Curve have been donating an amazing £8 to CoppaFeel! for every one of these beauties sold. Curve customers can grab these whilst stocks last; adding some life-saving love to their spends this BCAM and beyond!
Thanks Curve for the (Boob) Lurrrve!!
Dickies Breast Cancer Awareness collection (which turned some iconic items pink) has also turned heads this BCAM! Their staff event with a talk from us truly, and their awareness content on their social channels, has further supported their mission to respect those with a lived experience of breast cancer and educate their community to be breast aware. Dickies, you’ve been Faboobulous!
These fruity beauties have been flying off the shelves but you still have until Christmas to grab yours! Emma Bridgewater’s special edition, personalised, half pint mug has not only been raising funds for CoppaFeel! but also providing a handy reminder to help get the nation cuppin-a-feel! Brew guys are true breasties!!
We’ve had serious fun filming boobacious BCAM social content and speaking at Eylure’s PR event this month. Make sure you keep abreast of the haps in our partnership going forward as Eylure’s full range of chest accessories in different styles, shapes and shades will continue to be on sale in Superdrug stores until next September. We are beyond grateful for the funds and awareness this on pack takeover is generating – thanks chest-checking champs!
By HECK! we have been bowled over by the speHECKtacular support from these guys, who rebranded the Chicken Italia Burgers packaging, added a bra to the signage outside their office, and ran a boob brunch and yoga event, all in the name of checking chests! All this while donating 25p from the sale of each Chicken Italia burger pack sold. We’ll quit the puns soon (maybe) but your support really has been HECKsellent!
NBFs Myvitamins revamped their bestselling Hair, Skin and Nails Gummies this October – making them watermelon flavoured and boob shaped to boot! With £1 from every pot going to CoppaFeel!, a bucket full of awareness on social and at their stunning influencer event we are super stoked by the love for and success of this collaboration. Thanks a melon Myvitamins!!
In support of CoppaFeel! And inspired by their superstar instructor Leanne Hainsby, Peloton pedaled through BCAM like never before! Together, Peloton and Leanne hosted an incredible event at Peloton Studios London, where they launched their boob-tiful three piece Breast Cancer Awareness Apparel collection, co-designed by Leanne. With 100% of the profits from the t-shirt and sweatshirt and 25% of the profits from the Little Words Project bracelet being donated to CoppaFeel!, Peloton plan to donate at least £20,000 to support our lifesaving work! If that isn’t a reason to get on your bike for a boobie celebrating boogie, we don’t know what is!
So a big thank you, thank you, thank you to all of our partners for their support this BCAM. We couldn’t do our life-saving work without you. Bra-vo!