Since 1996, Asda Tickled Pink has raised an incredible £82 million to get the nation checking their boobs, pecs, or chests. Together, we’re putting breast cancer awareness on everyone’s list. We are super proud to be a part of the ground-breaking partnership along with Breast Cancer Now.
Asda colleagues raise money for Tickled Pink come rain or shine. When you visit your local store, you can find our fantastic boob checking champs taking on all sorts to raise money. From running tombolas and hosting pyjama parties, to testing their limits on epic treks and bicycle rides, Asda colleagues do it all to raise vital funds.
The lovely people at Asda are pros at spreading the boob checking message. You’ll find it everywhere; on till receipts, lingerie tags, displays in store, online and in signs and symptoms leaflets (literally) all over the shop. It’s so important to us to educate every Asda colleague and customer to check, so we’re *tickled pink* that Asda are as passionate as we are about getting the nation to know their chests!
We know it can feel like there’s a lot to learn when you’ve never checked before, or don’t have much experience of it. But we’ve got simple tips and easy-to-use tools to help you get to know what’s normal for you.
Too many young lives are lost to breast cancer. An early diagnosis can be the difference between life and death. Change the story of a young person diagnosed with breast cancer. Make a gift to CoppaFeel! and save a young life.
