ASDA TICKLED PINK
We thought it couldn’t get any bigger, yet 2024 has been yet another bumper year for Asda Tickled Pink! We will never get over the excitement of seeing the Asda aisles turned pink, with more iconic brands taking part this year including Marmite, Walkers, Andrex and Aero.
We saw the return of the Real Self-Checkout starring our amazing storytellers, Aria and Ella, hundreds of brilliant volunteers bucket-collecting, countless colleague fundraisers across the country and the must-have Diet Pink can going viral (again).
We are so grateful to the incredible community of Asda customers, colleagues, suppliers and wider supporters for coming together and helping us to put breast cancer awareness on everyone’s list. We can’t wait to see what’s next!
ABBOTT LYON
We loved watching everyone’s reaction to the drop of Abbott Lyon’s CoppaFeel! inspired, charm bracelet. These bracelets feature CoppaFeel! initials and four different chest designs – including both a left and a right single mastectomy engraving. We’re loving mixing and matching our silver and gold charm bracelets, which will continue to raise vital funds and awareness for our chest checking mission throughout the coming year. We also popped into Abbott Lyon HQ, to chat about all things CoppaFeel! to their staff team – which was so lovely! A huge ‘charming’ thank you to them for having us!
AVON
Avon continued to champion their Breast Cancer Promise, asking everyone to make chest checking part of their “everything shower” – that’s habit stacking that we can definitely get behind! As well as championing this behavior change, Avon continued to sell their Products That Give Back – their Breast Cancer Awareness product range that gives 100% of their profits to good causes, with 70% directly donated and split equally between CoppaFeel! and our friends at Look Good Feel Better. And their chest advocacy didn’t stop there – they also launched their second Boob Census, which looked at global attitudes to breast health. Thanks for continuing to be our chest friend, Avon!
BERRYWORLD
CoppaFeel! HQ have been LOVING BerryWorld’s big, yet sweet, blueberries this Breast Cancer Awareness Month. The perfect breakfast accompaniment, BerryWorld’s BOOBERRIES™ are donating 10p per pack to CoppaFeel! during October and November (find them on Ocado), raising vital funds for us to reach more young people with our message. It was also great to drop by BerryWorld HQ, to chat to the team whilst they tucked into a (berry filled, of course) brunch!
BOODY
Joining us from down under, Boody’s Limited Edition Pink Collection underwear donated 100% of profits to CoppaFeel! this October! Their collection of underwear included a Wireless Full Bust Bra, Wireless T-Shirt Bra, Full Brief, Classic Bikini and Men’s Seamfree boxers – all super comfy, pink AND sustainable. The hugest of thank yous to the Boody team, for being such chest champions ❤️.
BOUX AVENUE
Boux Avenue took their mission, to support women from top to bottom, to the next level this October. Across the country, from Aberdeen to Cardiff, Boux’s stores came out in force to chat chests to customers, alongside some dazzling levels of fundraising. Things didn’t stop there – Boux also fundraised for CoppaFeel! through their powder pink Ribbed Seamless Scallop Bralette and Thong, as well as spotlighting women’s breast cancer stories on their socials and their blog, The Avenue. We also loved joining Boux at their iconic TPRG conference, to chat all things chest checking. Huge snaps to Boux, thank you for everything!
BRAVISSIMO
Our breast pals Bravissimo have been feeling themselves this October, and educating their community that ‘Support Matters’. This month, they have been raising awareness of the importance of an early diagnosis, in store and online, by sharing the experiences of their brilliant campaign models who all have had a breast cancer diagnosis. With not one, not two but three gorgeous bras in their donation collection as well as lots of staff fundraising, all we can say is a big thank you Bravissimo and ‘bra-vo!’
EYLURE
We loved hitting the streets with our pals Eylure, chatting to Londoners about all things chest checking. We are beyond grateful to Eylure, who are continuing their range of chest accessories, in different styles, shapes and shades, in Superdrug stores in the coming year. Thank you Eylure, you’re the breast!
OGX
OGX have been helping us celebrate self-care this month by hijacking their best-selling hair products. The campaign has been spreading our checking message in Superdrug stores across the country. Not only do we now have luscious locks, but we also have a very handy reminder every time we lather up. Thank you OGX!
PELOTON
We were over the moon to be partnering with Leanne Hainsby-Alldis and the amazing team at Peloton again this BCAM to launch a second apparel capsule collection! Co-designed by CoppaFeel! Champion, Leanne, the two piece collection was designed to support anyone getting back into fitness and wellness activities as they recovered from breast cancer surgery, and came with a donation per purchase, up to a maximum of £15,000, for CoppaFeel!. Not only that, we were invited once again to Peloton Studios London to take part in Leanne’s ‘body positivity’ class, which left us feeling uplifted and ready to take on the world! Thank you to Leanne, Peloton and all their community for their support! We appreciate you!
So, one more time, a huge, huge, thank you, to all of our change-making, chest championing, BCAM 2024 partners. You’re helping us save lives – and for that, we couldn’t be more grateful!
