This Breast Cancer Awareness Month, we’ve teamed up with Amaliah – Amaliah.com is dedicated to amplifying the voices of Muslim women. Through their articles, videos, award-winning podcasts, social channels, events and brand partnerships, Amaliah’s work seeks to surface the many different voices and experiences within our communities. We believe that a media company that centres the voices of Muslim women is a powerful tool for cultural change. Together, we’re here to start some important conversations and make some noise about a crucial topic.
Last year, we joined forces with Amaliah in a campaign that speaks to Amaliah’s young 18-24 year old Muslim audience highlighting that breast cancer can affect anyone, regardless of age, ethnicity or religion. Why? Because last year 76% of Muslim women surveyed by Amaliah stated they did not check their chests. But this year, we’re stepping things up! We’re diving deeper into the realities of health inequities, medical racism, recognising the signs of breast cancer, and how to confidently advocate for yourself when you see your GP.
Breaking down health inequities & medical racism
Let’s be real – addressing medical racism is a must if we want real change in breast cancer outcomes for Black, South Asian and Muslim communities. There is very little research on breast cancer and religious communities. We know that Muslim communities are incredibly diverse and as Black and South Asian women are more likely to be diagnosed with late-stage cancer it was important that we address medical racism and delve into health inequities for people of colour through this campaign.
It’s time to call out the systemic biases in healthcare that lead to unfair treatment and worse outcomes. While we’re all about empowering you to stand up for your health, we also know no one should have to fight for fair treatment. Hit play below to learn more.
View this post on Instagram
Let’s get checking!
Amaliah put their audience to the test – do you really know the signs of breast cancer? So… how often do you actually check your chest? It’s quick, easy, and could save your life. Check out the video below to learn more.
View this post on Instagram
How to speak up for yourself
We took to the streets of London with Dr Funmi to talk about all things breast cancer including insight on what sort of obstacles women of colour may face in medical settings and how we can better advocate for ourselves.
View this post on Instagram
Let’s start checking, speaking up, and making change – together.
