Add ‘checking your chest’ to your list this Mother’s Day!

A graphic of a receipt showing: - Flowers - Chocolate - Card - Check my chest With a barcode that reads 'This Mother's Day, do The Real Self Checkout'


Whether it’s your mum, grandmother, caregiver, or a mother figure – everyone should check their chest and know their normal.

As part of the Asda Tickled Pink partnership, we’re encouraging the Asda community (1 million more people by 2026 – to be precise) to become regular checkers. 

Breast assured, you won’t be able to miss us in store this March, so here’s what you can expect: 

  • Asda colleagues championing Tickled Pink with awareness and fundraising activities
  • Real life storytellers sharing their experience of breast cancer across displays and on the tannoy speakers

And whilst you’re there, why not pick up a few products which donate to CoppaFeel! and Breast Cancer Now to spoil your loved ones for Mother’s Day?

We are ever grateful for our wonderful community who share their stories with us and help spread our life-saving message. This year, read all about Rosie and Fern who are helping Asda Tickled Pink to put breast cancer awareness on everyone’s list.

So this Mother’s Day, be a chest-checking champ, and add checking your chest to your list!

To find out more, visit