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Self checkouts in supermarkets are becoming increasingly popular – but self checkouts (the kind where you check yourself out) are still really lacking. So we launched ‘The Real Self Checkout’ alongside our Tickled Pink partners, Asda and Breast Cancer Now, in store and online to encourage people to check their chests regularly.

Where can you spot the new campaign?

  • Various locations in Asda stores, such as the bakery and fruit aisles
  • Asda Community Champions and staff will be wearing ‘bra code’ tees
  • Around the self-checkouts – you can also donate to Tickled Pink here too!
  • In the car park
  • On the radio – you’ll hear the self-checkout machines reminding shoppers to check themselves!
  • On your till receipt
  • Social media

But we didn’t stop there, oh no!

Introducing the launch of The Real Self Checkers, a unique perspective from our fantastic communities to reinforce the narrative of how getting to know your boobs, pecs or chest could help save your life. Their stories really inspired us to check our chests, and we hope you feel the same. So bra-vo, Real Self Checkers, and without further ado…

Meet Kudzai

“In 2015 my mum was diagnosed with breast cancer at the age of 45. Before mum’s diagnosis, I had always assumed breast cancer affected an older demographic. Because of my mum’s breast cancer, I took the initiative to learn more about breast cancer in young people from the CoppaFeel! website. I now know how it can affect me at any age, the signs and symptoms and how important it is for me to check myself regularly. It’s important for me to know myself and to know my body. It’s also important to encourage others around me to check too as it could one day save their life”.

Meet David

“Hi, I’m David, a 21-year-old student at Edge Hill University. Whilst having some family members surviving breast cancer, my connection to the cause lies more so by being part of the Uni boob team at my university. Our aims are to spread awareness surrounding breast cancer for young people whilst raising money for Coppafeel who share the same aims. My personal aim is to highlight that men can also have breast cancer which is often unknown by the wider public. Through awareness I believe breast cancer will have a lesser impact by being caught at its early stages”.

Meet Tasha

“My mum passed away from breast cancer when I was 7. After finding out there was a strong chance I had a hereditary link, I spoke to my doctor. I decided to go ahead with the testing and the results showed that I was positive for the BRCA-1 gene. In my opinion, people in my culture don’t talk about breast cancer enough, but I think the best thing you can do is to talk about your feelings with someone. It’s so good to be aware that it is something that could affect you regardless of your age or background”.

Meet Becca

“After hearing about the importance of chest checking from Asda’s Tickled Pink campaign, I had been checking my chest regularly for two years when I noticed something unusual for me. I went to hospital to get it checked and that same day I was told I had breast cancer, aged just 26. I actually had five cancerous lumps, but thankfully I’d caught it early and it could be treated. Eighteen weeks of chemotherapy, two operations and three weeks of radiotherapy later, I’m now cancer free, sharing my story to show that breast cancer can happen to anyone at any age”.

So what are you waiting for, go ahead and do your real self-checkout today!

Take me to the Self Checkout

Visit The CoppaFeel! Self-Checkout

We know it can feel like there’s a lot to learn when you’ve never checked before, or don’t have much experience of it. But we’ve got simple tips and easy-to-use tools to help you get to know what’s normal for you.

Visit the Self Checkout

Donate to help save lives

Too many young lives are lost to breast cancer. An early diagnosis can be the difference between life and death. Change the story of a young person diagnosed with breast cancer. Make a gift to CoppaFeel! and save a young life.

Donate Today

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The Chest Checklist!

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