What a year 2024 has been… We had Sabrina Carpenter bangs taking over our FYPs, BRAT summer spreading the neon green chaos across the globe, and Taylor Swift’s Eras Tour giving us more friendship bracelets than we could count. Some of us were manifesting a man in finance – trust fund, 6’5… You know the rest, whilst others were trying to be very demure, very mindful but also enjoy our BRAT era.
The tea didn’t stop there: Kendrick vs. Drake gave us Distrack Season, and in the biggest plot twist EVER, Oasis reunited (cue all the 90s babes screaming) — and the Gallagher brothers even kept it civil, for now.
Not to mention, cinema made its comeback this year, gracing our screens with Challengers reminding us that Zendaya is queen, Wicked reminding us to hold space and Gladiator 2 making us all ask ARE YOU NOT ENTERTAINED?!
Oh, and Moo Deng? Icon. We stan forever.
Meanwhile, CoppaFeel! has been hustling hard to spread our life-saving mission, and *humble brag* we’re pretty proud of what we’ve achieved. Obvs we couldn’t do it without our incredible CoppaFeel! Community, fundraisers, partners and chest champions to name a few, so thank you! So here’s our 204 best bits this year…
January
We kickstarted 2024 with energy, determination, and a whole lotta chest chat. Spreading the chest-checking message far and wide, January was all about setting intentions and we’re here to help you add one life-saving habit to your list: checking your chest.
We launched our Lucy & Yak #BaringAll collection! This fab 8-piece range was all about celebrating you—whoever you are, however you identify—and giving a nudge to check your chest while you’re at it. Baring All proudly put every kind of boob and chest front and center because the more we see and talk about them, the more comfy we all get. And that comfort? It can lead to greater acceptance, awareness, and even save lives. Every chest deserves a bit of TLC (that’s Tender Loving Checking)!
Over in Scotland, the amazing Joanne Bruce took the plunge—literally—with her Looney Dip into the freezing River Forth to welcome 2024. Not only did she brave the icy waters, but she also raised an incredible £1,540 for CoppaFeel! Thank you, Joanne—you’re a total chest champ!
February
Ah, February—a month all about love, whether it’s your mates, your date, or even a little self-love! We were all in on spreading the CoppaFeel! love far and wide. 💖
First up, we celebrated Student Volunteering Week, and our amazing Uni Boob Teams knocked it out of the park (as always). These legends were busy busting myths, sparking chest-checking convos, and teaming up with societies and departments to make sure that healthy chest chat made its way to every campus nook and cranny. They’re basically the superheroes of self-checking.
View this post on Instagram
Meanwhile, our breasties at Scribbler had us swooning with their cheeky CoppaFeel!-themed Valentine’s Day cards. Nothing says “I care about you” like a card that reminds someone to check their chest, right? Because what’s more romantic than a little lifesaving nudge?.
To top it all off, we joined the brilliant minds at the Women’s Health Professional Care Conference to share the love (and knowledge) with healthcare professionals. After all, spreading the chest-checking message is a team effort, and we’re proud to keep the convo going in every corner.
March
Spring came marching in, and we were ready to put a bouncing spring in your step! 🌷 Here’s how March kept us buzzing with chest-checking action and inspirational moments:
Jersey Roadshow: Our brilliant Boobettes absolutely smashed it on the island, delivering 12 talks and stalls in just two days! They reached nearly 2,000 young islanders, spreading chest-checking wisdom. Major round of applause to these legends for their energy and impact!
Books for Boobs: Keeley Witham’s fabulous charity auction raised a whopping £2,500 for CoppaFeel!. Combining books and boobs? Absolute genius.
Bath Students’ Union: These champs celebrated International Women’s Day in the most extra way—by turning it into International Women’s Month! They raised an incredible £4,500, making it onto Good Morning Britain with Bath Women’s Rugby Team. Talk about showing the world how it’s done!
Mother’s Day Magic: We teamed up with Asda Tickled Pink for their Mother’s Day Checklist campaign. A special thanks to our amazing storytellers, Rosie and Fearne, who shared their breast cancer stories to help spread awareness. Their openness and vulnerability are what make our community so powerful.
View this post on Instagram
ITN Interview Spotlight: Boobette Shelley Syme and our Director of Education & Health Comms, Sophie, took to the airwaves to mark International Women’s Day, sharing our mission with a bigger audience. Because when it comes to spreading chest-checking awareness, the more voices, the better!
Boobette Superstar: A big shoutout to Emma Baker, who was nominated as a ‘Volunteer of the Year’ finalist by the Ladies First Network! She even shared her inspiring story on BBC Coventry and Warwickshire. Emma, you’re an absolute star, and we’re so proud of you!
We snagged a feature in National Health Executive Magazine, keeping the chest-checking convo alive in the healthcare world.
April
April came in with a whoosh of energy and a whole lot of running! From streets to summits to real stories, this month was packed with inspiring moments and incredible fundraising feats. Not to mention CoppaFeel! Had our very own glow up with our brand refresh!
New look, same mission! We entered our glow-up era as we released our new branding to the world. Thanks to the team at Livity for helping us with our creative direction and for all the amazing work on co-collaborating with young people to help bring our new vision to life!\
We are passionate about sharing real breast cancer stories and this month we shared Ruby’s story. After discovering a lump at just 19, Ruby learned the importance of making chest-checking a regular habit early on. Now, she’s passionate about using her experience to inspire other young people to get to know their chests—so they feel confident to take action if something doesn’t feel right.
CoppaFeel! runners flooded the streets of London, Paris, Manchester and Brighton to take on an incredible marathon challenge and raise over £18,000. The one and only Vix Paine organised a beautiful and empowering charity photoshoot, raising a truly phenomenal £9,000.
Wonderful, long-term supporter Jen Brown and her mighty team of 15 ran the Plymouth Half and raised £2,325 for CoppaFeel!.
Kilted Climb for Cancer! The amazing Rab Lundie conquered the Everest High 3 Passes and raised £1977 for CoppaFeel!, all while wearing a kilt! We think that’s pretty cool.
50 chest-checking legends took on the London Landmarks Half Marathon on 6th April – our biggest team yet!
Not to mention, we had you all fooled on April Fool’s day with our Nipple Eyelash collab with Eylure! Whilst these ey-tems weren’t actually available, Eylure continued to support our mission later this year, we <3 you Team Eylure!
May
View this post on Instagram
As the days got brighter, so did our determination to spread awareness and keep everyone feeling confident about knowing their chests. We also shared the sad news that our founder, boob chief, colleague, friend and queen of glittering turds, Kris, had died. Kris was the biggest promoter of being ‘alive to do those things’. She approached life in a wildly creative, fun and fearless way, and showed us that it is possible to live life to the full with cancer. As we continnued to honour Kris’ legacy, here’s all the incredible moments that may had to offer…
Continuing to highlight real breast cancer stories from the CoppaFeel! Community, this month we shone a spotlight on Ella’s story. Ella was diagnosed with breast cancer at just 23 years old but her journey to diagnosis was not a simple one. Due to Li-Fraumeni Syndrome, Ella knew breast cancer was a high possibility, however she didn’t think it would happen whilst she was so young. Ella is keen to continue to advocate for early detection and wants to use her voice to ensure all young people know that breast cancer can affect them too.
323 past trekkers joined us in the Yorkshire Dales to walk either a full or half marathon, raising an incredible £167,975! A massive thank you to everyone who took part in the Yorkshire Dales Trek. You are all amazing and we LOVE YOU. It was such a special event, full of trekking, dancing, glitter and of course celebrating life in honour of our founder, Kris.
View this post on Instagram
Our partner Absolute Collagen also challenged you to walk, run, swim or cycle your route in the shape of a pair of boobs, pecs or chest whilst tracking it on Strava in their Map My Baps challenge. For every pair of boobs, pecs or chests mapped and uploaded onton social media, Abolsute Collagen donated £5 to CoppaFeel! – did you Map Your Baps?!
Adam Stevens’ amazing cycling challenge spanned the entire length of the UK, and included the 3 highest peaks. Adam raised a fantastic £1780 – Go Adam!
Last but not least, we officially welcomed 31 new Boobettes to the team!
June
June was all about turning up the heat—not just with the summer sun, but with a whirlwind of chest-checking action! 🌞 From big events to personal triumphs, our community came together in full force to raise awareness and funds, proving once again that when it comes to spreading life-saving messages, we’re unstoppable. Here’s how we made June one to remember!
Love Island got the nation tuning in at 9pm every night to watch their fave singletons on the telly WHILST also helping spread the word on our chest-checking message thanks to our CoppaFeel! Check your chest stickers featured in the villa bathroom mirrors. Plus, UK royalty Maya Jama gave us a shoutout too!
View this post on Instagram
We were Changing the face of breast cancer! We launched our new campaign #changingthefaceofbreastcancer to challenge stereotypes of what someone with breast cancer looks like. We featured real storytellers Brodie, Anisa and Shannon, all diagnosed with breast cancer between the ages of 21-24 to hit home our message that you’re never too young to start checking your chest, it could save your life.
Headed up by Gi Fletcher Fletcher and her team captains – Candice Brown, Amy Dowden, Harry Judd, Faye Winter, 120 trekking legends trekked 100km in the Brecon Beacons over 5 days. Raising a spectacular £428,925 for our life-saving mission. Our trekking legends smashed it again, thank you to all for taking part!
View this post on Instagram
Tilly Baldwin and her amazing community raised nearly £7,000 in support of CoppaFeel! with their Curry Night and Bowls for Boobies party, taking our chest-checking message all the way to Australia.
Lastly, we celebrated Volunteers’ Week 2024, a national campaign to recognise and celebrate the efforts of volunteers across the UK. As an ode to our amazing Boobettes, Uni Boob Teams, and volunteer Ambassadors we asked Aicha Therese to dedicate a poem to our volunteers as a little love letter from CoppaFeel!. We cannot thank our volunteers enough for the vital role they play in spreading our chest checking message.
View this post on Instagram
July
July brought a wave of sunshine, action, and awareness as we celebrated Ethnic Minority Cancer Awareness Month (#EMCAM) and spotlighted the incredible efforts of our community. Here’s how we made July shine bright:
Ethnic Minority Cancer Awareness Month (#EMCAM): Did you know that breast cancer can affect anyone, regardless of age, ethnicity, or gender? This July, alongside our amazing partners at Asda Tickled Pink and Breast Cancer Now, we worked to spread this vital message. Together, we encouraged everyone to make chest-checking a regular habit because early diagnosis can save lives. A big shoutout to Dr. Nighat Arif, who shared her top tips for spotting the signs and symptoms of breast cancer.
View this post on Instagram
Jamie-Lee Etheridge’s Epic Challenge: Jamie-Lee wrapped up his incredible 1000km running challenge in memory of his dad, raising a phenomenal £2,300. We’re so inspired by his dedication and the powerful message behind his journey.
Corrine Binks’ Golf Tournament: For the 4th year running, Corrine Binks brought her community together with an incredible golf tournament, raising a fantastic £3,600. Corrine, you’re a tee-rific star! ⛳
UBT Graduation: Our amazing Uni Boob Teams celebrated their online graduation, marking another year of spreading life-saving messages across campuses. You’re all absolute legends, and we’re so proud of you!
August
August was a month of celebration, connection, and some exciting new additions to the CoppaFeel! family. Here’s a look back at all the amazing things we got up to:
Giving Back with Beautiful Brands: We were thrilled to partner with incredible brands like Avon and Barry M, who not only offered gorgeous products but also supported our mission. The Breast Cancer Bracelet and Necklace from Avon and Lipple Love Giftset from Barry M were just a few of the beautiful ways they gave back to CoppaFeel!. You all helped us spread awareness in style! 💖
Introducing the CoppaFeel! Mobile: Get ready to hit the road in style because we officially launched the CoppaFeel! Mobile this August! 🚘💗 With this beauty, we’re taking chest-checking to the fast lane, engaging new audiences, and ensuring early, accurate breast cancer diagnoses for young people everywhere. Huge thanks to @jinglejamofficial and their incredible donors for helping bring our four-wheeled dream to life and powering our mission forward (pun intended!).
View this post on Instagram
MegaCon Live Adventures: Our first CoppaFeel! Mobile adventure took us to Manchester, where we had the chance to meet young people and creators from all over the UK at MegaCon Live. It was an absolute blast chatting with everyone and spreading the chest-checking message to new audiences! 💫
Black Ballad Weekender: A huge thank you to everyone who stopped by the CoppaFeel! Mobile at the Black Ballad Weekender! We loved meeting you all and sharing our message. And remember, a chest check should always be part of your routine! 🍒 We also want to give a massive shoutout to our amazing panel for leading a powerful discussion on health advocacy for Black people.
View this post on Instagram
Uni Boob Teams: This August, we trained and onboarded our 24/25 Uni Boob Team cohort, adding 20 new teams to the CoppaFeel! family. These teams will be spreading chest-checking awareness across campuses far and wide—and we couldn’t be more excited!
Self Space Webinar: Boobettes Leiana Jones and Kudzai Taruvinga joined Self Space co-founder Chance Marshall for their powerful webinar ‘Living with a Diagnosis’. This was the first instalment of their new series, ‘Not Suitable for Work (NSFW)’, shining a light on what’s often dismissed, buried, or shamed in the workplace.
September
September was a month full of incredible milestones, partnerships, and community spirit! From skydiving challenges to epic treks, we made sure to keep the chest-checking energy high and the awareness flowing. Here’s a look at all the amazing things that happened:
Boux & The Eve Appeal Relaunch: We were absolutely delighted to be part of the exciting re-launch of our partnership with Boux and The Eve Appeal! Together, we worked to spread awareness and raise funds for vital women’s health causes. Here’s to more years of empowering and educating for better breast cancer outcomes!
Chester Operatic Society’s Production: The Chester Operatic Society got their creative juices flowing with an amazing production of Cheshire Cats, all in the name of boobs, pecs, and chests. And guess what? They raised a phenomenal £1,400 for CoppaFeel!. You all made us smile from ear to ear! 🎭💗
Georgia McGurk’s Skydiving Feat: Georgia McGurk took to the skies and took on an epic skydive challenge—raising a brilliant £2,040 for CoppaFeel!. We’re in awe of your bravery and your commitment to getting people talking about chest checking! ✈️
CoppaTrek Challenge: September marked the launch of our very first open CoppaTrek! challenge, and wow, did it deliver! With 382 trekkers tackling marathon distances through the stunning Peak District, we raised a record-breaking £224,139—the most we’ve ever raised at a single-day trek! A massive thank you to everyone who laced up their boots and trekked for a cause that truly matters. 🌄💪
View this post on Instagram
Boob Camp for Volunteers: We hosted our first-ever Boob Camp, an action-packed community day for our amazing Boobette volunteers. With brilliant speaker Ben Hurst from Beyond Equality, we dove deep into how to tackle taboos and talk openly with young people about breast health. It was a day of learning, empowerment, and a whole lot of fun! 🌟
PIF Tick Accreditation: Big news! We were thrilled to receive our PIF Tick Accreditation renewed again, recognising our commitment to providing trusted and reliable health information.
Nurse Resources Reach: We were proud to share our chest-checking info and resources with 5,000+ UK-based practice nurses through the Practice Nursing Journal—continuing our mission to educate healthcare professionals and ensure everyone knows how to spot changes in their chest.
October
October was a whirlwind of activity, advocacy, and reflection as we marked Breast Cancer Awareness Month (BCAM) with a jam-packed schedule, powerful stories, and a major commitment to Kris’ legacy. Here’s how we turned October into an unforgettable month:
Breast Cancer Awareness Month Highlights: This October, we were honoured to have our Health Information Manager, Emma, join the Wednesdays Podcast, sharing our mission and offering easy tips on staying on top of chest health. We’re so excited to keep spreading the message that early detection saves lives, and Emma’s insights were the perfect way to get the conversation started! 💖
View this post on Instagram
Kris’ Documentary Aired: The powerful Living Every Second documentary aired this month, paying tribute to Kris, who continues to inspire us all. Kris’ story has impacted countless lives, and we’re more committed than ever to her mission of ensuring early breast cancer diagnosis. We’ll keep fighting to raise awareness and make sure young people know how to check their chests for signs of breast cancer.
View this post on Instagram
Kris’ Legacy Celebrated at Protein Studios: To mark Kris’ 15-year legacy and the evolution of CoppaFeel!, we hosted a moving exhibition at Protein Studios on October 26th and 27th. The exhibit highlighted Kris’ journey, from her diagnosis to the founding of CoppaFeel!, as well as the charity’s impact and Kris’ personal approach to navigating death. It was a space for reflection, joy, and hope. ✨
Addressing Medical Racism: October was also about having difficult but necessary conversations. We teamed up with Amaliah to address the systemic biases in healthcare that contribute to disparities in breast cancer outcomes for South Asian and Black women. It’s time to ensure equitable care for all, and we’re committed to fostering open conversations and supporting advocacy efforts.
BCAM 2025: We were joined by 10 change-making brands for BCAM 2025, including Asda Tickled Pink, Abbott Lyon, Avon, BerryWorld, Boody, Boux Avenue, Bravissimo, Eylure, OGX, and Peloton. These fantastic brands helped us spread the chest-checking message and raise crucial funds throughout the month. Plus, Asda Pink Products and the Asda Tickled Pink Ball made this our biggest year yet, with their support driving even more awareness and donations. 🎀
Incredible Fundraising: October was also a month of exceptional community fundraising, with 240 fundraisers going above and beyond for our cause. Highlights include:
- Bella Rosa Lingerie’s annual raffle, raising £3,600 (third year running!)
- Hayley McDougall bringing chest-checking to a British military base, raising £1.5k
- Hope Simpson’s charity sale and art exhibition, raising £1.5k
- Lisa & Red Fox Training’s charity boot camp and fashion show, raising £3,000
- Sarah Davis’ Zumba class, raising £1.4k
- University of Liverpool, raising thousands with events like a charity ball, cold water swim, and hiking in bras
And these are just a few examples—there were so many amazing people out there wearing pink, hosting bake sales, marathons, yoga classes, raffles, and more. Together, these efforts raised hundreds of thousands of pounds toward CoppaFeel!’s life-saving mission! Thank you to each and every one of you! 💖
Uni Boob Teams and Boobettes: Throughout the month, our Uni Boob Teams delivered 216 events, reaching over 4,110 students and signing up 98 people to our text reminder service. Our Boobettes delivered 115 talks and stalls, reaching 8,037 people, and signed up 323 more to receive reminders. We also sent out 130,000+ text reminders to make sure no one forgets to check their chests!
GP Practice Resources: We sent out information packs to 3,000 GP practices across the UK, ensuring our posters and leaflets were on display in waiting rooms everywhere to help raise awareness of the importance of chest checking. 🩺
October, you were packed with passion, purpose, and progress! Thank you to everyone who supported, fundraised, and spread the chest-checking message—we’re so grateful for each and every one of you. Let’s keep making noise for early detection, for Kris, and for the thousands of lives we aim to save! 💖🌟
November
November was a month to remember, filled with adventure, incredible fundraising, and the celebration of some truly legendary volunteers. Here’s a recap of everything that made this month one for the books:
Indian Himalayas Trek: Hold onto your hats—we kicked off the month with a record-breaking trek through the Indian Himalayas! With 120 absolute legends pushing their limits over 5 days, we raised an astonishing £742,744 for CoppaFeel!. The trekkers gave it everything they had, and with the help of trekking superstar Gi Fletcher and her incredible team of captains—Sara Davies, Erin Kennedy, Angela Scanlon, and Emma Willis—we made history and showed just how strong our community really is. You all absolutely smashed it! 🏔️💪
View this post on Instagram
Celebrating our 2024 BCAM Heroes: As the Breast Cancer Awareness Month (BCAM) vibes continued into November, we were proud to announce our 2024 BCAM heroes from the Boobettes community. These volunteers went above and beyond during October to support CoppaFeel!’s mission. Special shout-outs to:
- Tracie Steeley, who hit an incredible 500+ volunteering hours since joining us in 2017
- Emma Baker and Laura McLoughlin, who each reached 100+ volunteering hours since joining in 2022
You’re all absolute superstars, and we couldn’t be prouder to have you as part of the CoppaFeel! family! ⭐✨
Shave Dave: Dave took the plunge (or should we say, the shave?) for a fantastic cause this month. After 15 years, he bravely shaved his head and raised a fantastic £1,900+ for CoppaFeel!. Now that’s what we call a bold move for a brilliant cause! 💇♂️💖
Kristia Everest’s Fa-Boo-ulous Fundraiser: The incredible Kristia Everest went above and beyond with her fa-boob-ulous fundraiser, raising a whopping £6,000 for CoppaFeel!. Simply amazing! Thank you for your dedication and all your hard work—what an impact you’ve made! 🎉💗
CPD Accreditation for Healthcare Professionals: We’re thrilled to announce that our e-learning module for healthcare professionals has now been CPD accredited! This is a huge step forward in our mission to ensure that all healthcare providers are equipped with the knowledge they need to spot the signs of breast cancer early. We also had the pleasure of hosting our Medical Advisors at HQ, as we looked ahead to an exciting 2025. 📚🩺
December
December was full of festive excitement and a whole lot of chest-checking action! Here’s a look at what made it such a fabulous finale to 2024:
The CoppaFeel! Roblox Capsule Collection: It wouldn’t be December without a little holiday sparkle! We launched our limited-edition Roblox capsule collection—and trust us, you didn’t want to miss it! 🚨 We teamed up with Roblox to spread our chest-checking message across the platform, inviting players to dress in style while raising awareness. Our first drop went LIVE, with exclusive items available only in the CoppaFeel! Roblox Experience. So many of you joined the fun, and we loved seeing everyone checking their chests while looking fierce! 💅✨
View this post on Instagram
Kimberley’s Story: This month, we shared Kimberley’s story. Diagnosed with triple-positive breast cancer at just 26, Kimberley is now using her voice to encourage young people everywhere to take control of their health and check their chests. We’re so grateful for her bravery in sharing her journey and hope it inspires many to get to know their bodies. 💖
Accessible Resources for All: We know that everyone deserves access to our life-saving chest-checking message. That’s why, this month, we partnered with Ansar Projects (@thera.trust) and Orchid (@orchidcancer) to create accessible resources for people with learning disabilities. The Know Your Body resources aim to close the information gap and help individuals, their families, and support staff feel confident about checking their bodies regularly. This is just the beginning of making chest-checking accessible for everyone!
CoppaFeel! Lotto: Feeling lucky? We certainly were when we launched CoppaFeel! Lotto this month! 🎉 For just £1 a ticket, you could win up to £25,000 while supporting our mission to ensure all breast cancers in young people are diagnosed early and accurately. We couldn’t think of a better way to end the year than by giving our community the chance to dream big—and win big! 🌟
In Summary, Here’s Our 2024 Impact:
- Launching our Changing the Face of Breast Cancer campaign, to hit home our message that you’re never too young to start checking your chest, it could save your life.
- 859 community fundraisers doing their bit to spread our chest-checking message
- 10 incredible Breast Cancer Awareness Month partners; Asda Tickled Pink, Abbott Lyon, Avon, BerryWorld, Boody, Boux Avenue, Bravissimo, Eylure, OGX, and Peloton.
- Our very first capsule collection launched on Roblox to take our life-saving message to the metaverse!
- 671 volunteer activities, which is over 1000+ volunteering hours estimated to reach 51,000+
- 11,444 SMS chest-checking reminders sign-ups
- 1,475,339 life-saving SMS reminders sent
- Over 67,000 users using our Self-Checkout tool
- Hundreds of Trekkers taking on CoppaTrek with Gi 2024
As we wrap up an incredible year of progress, inspiration, and action, we want to thank each and every one of you for being part of the CoppaFeel! journey. 2024 was one for the books, and we can’t wait to see what next year has in store for our chest-checking community! 💖
