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Will you be joining ‘The Mother of All Checks’ this Mother’s Day?

Asda Tickled Pink are asking the nation (you!) to take up a habit that could help save your life; checking your chest, of course!

It’s no small task, but we’re determined to get 1 million more people in the Asda community to become regular chest checkers by 2026 – and you can help us get there.

Across Asda stores, lots of wonderful colleagues will be championing Tickled Pink with awareness and fundraising activities. So keep an eye out for these and pick up an ‘I’ve checked’ sticker whilst you’re there.

By shopping in Asda this Mother’s Day, you can help us raise much needed funds for life-changing support, vital education and world-class research. Why not purchase these products to create your very own Mother’s Day bundle?

  • Tickled Pink flower bouquet
  • Asda Extra Special Rhubarb & Ginger Non Alcoholic Botanical Drink
  • A copy of the book ‘A Mother’s Hope For The Cornish Girls’

Real Stories: Roisin


Another way we spread our life saving message far and wide is by connecting with our incredible community of guys, gals and non binary pals. This Mother’s Day, chest checking champ, Roisin, has shared her own experience of breast cancer with Asda Tickled Pink. 

Read Roisin’s Story

A white woman with brown curly hair smiling to camera. She is wearing a blue leopard printed top.


So this Mother’s Day, join us on the Mother of all checks and start a habit that could help save your life.

To find out more, visit

Discover more from Tickled Pink

Visit The CoppaFeel! Self-Checkout

We know it can feel like there’s a lot to learn when you’ve never checked before, or don’t have much experience of it. But we’ve got simple tips and easy-to-use tools to help you get to know what’s normal for you.

Visit the Self Checkout

Donate to help save lives

Too many young lives are lost to breast cancer. An early diagnosis can be the difference between life and death. Change the story of a young person diagnosed with breast cancer. Make a gift to CoppaFeel! and save a young life.

Donate Today

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The Chest Checklist!

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