It’s official! Brilliant British lingerie brand Boux Avenue have chosen us, alongside the lovely Jo’s Cervical Cancer Trust, for support as their chosen charity. 

Boux Avenue and CoppaFeel! brand partnership shoot. Four different women posing in thier underwear

We are big fans of Boux Avenue’s commitment towards helping their customers feel confident and empowered no matter their style, and now they are going the extra mile to ensure that everyone in the Boux community feel empowered to know their bodies and advocate for their own health; it’s music to our ears!

The partnership with CoppaFeel! and Jo’s Cervical Cancer Trust, will officially launch instores and online from May 2023, where customers will be able to provide a donation at till points in stores, and checkout on, with equal 50% split of the donation to both charities*. There will also be a Charity landing page on the Boux Avenue site, providing highlighted information on the charities, key facts and a link to The Avenue wellness blog. Throughout the partnership Boux will be updating The Avenue Wellness Blog with educational content to be able to help and support their community.

We absolutely can’t wait to start celebrating the Boux Avenue communities’ feats of fundraising brilliance, and the impactful stories of chest-checking that will result from this partnership. Watch this space!

Read more here!