Skip to main content
Coppafeel Logo

It’s official! Brilliant British lingerie brand Boux Avenue have chosen us, alongside the lovely Jo’s Cervical Cancer Trust, for support as their chosen charity. 

Boux Avenue and CoppaFeel! brand partnership shoot. Four different women posing in thier underwear

We are big fans of Boux Avenue’s commitment towards helping their customers feel confident and empowered no matter their style, and now they are going the extra mile to ensure that everyone in the Boux community feel empowered to know their bodies and advocate for their own health; it’s music to our ears!

The partnership with CoppaFeel! and Jo’s Cervical Cancer Trust, will officially launch instores and online from May 2023, where customers will be able to provide a donation at till points in stores, and checkout on, with equal 50% split of the donation to both charities*. There will also be a Charity landing page on the Boux Avenue site, providing highlighted information on the charities, key facts and a link to The Avenue wellness blog. Throughout the partnership Boux will be updating The Avenue Wellness Blog with educational content to be able to help and support their community.

We absolutely can’t wait to start celebrating the Boux Avenue communities’ feats of fundraising brilliance, and the impactful stories of chest-checking that will result from this partnership. Watch this space!

Read more here!

At Boux Avenue we are passionate about supporting our community in any way we can, which is why we are thrilled to launch a partnership with not just one charity but two charities. By working with CoppaFeel! and Jo’s Cervical Cancer Trust we can make it our mission to look after women from top to bottom. Boux Avenue will be able to become a supporting hub to our current and future community helping to raise awareness, educate and support. We have chosen CoppaFeel! and Jo’s Cervical Cancer Trust as they align with our key brand messaging of empowering women, taking ownership of their bodies and feeling confident. Whether that is confidence in checking your breasts on a monthly basis or attending your cervical screening. With this joint partnership we hope we can help make a positive impact in the women’s health sector.” – Zoe Price-Smith, Boux Avenue’s Chief Design & Product Officer  

*100% of donations will be split equally between our partners CoppaFeel!, a breast cancer awareness charity in the UK, registered charity number 1132366 (England and Wales) and SC045970 (Scotland) and Jo’s Cervical Cancer Trust, registered charity number 7111375 (England and Wales) and SC041236 (Scotland),  with the exception of key moments in the year when one of the charities will benefit from all donations; 1 October to 31 October where donations will go to CoppaFeel! and the last two weeks of January and the last two weeks of June to Jo’s Cervical Cancer Trust. 

Visit The CoppaFeel! Self-Checkout

We know it can feel like there’s a lot to learn when you’ve never checked before, or don’t have much experience of it. But we’ve got simple tips and easy-to-use tools to help you get to know what’s normal for you.

Visit the Self Checkout

Donate to help save lives

Too many young lives are lost to breast cancer. An early diagnosis can be the difference between life and death. Change the story of a young person diagnosed with breast cancer. Make a gift to CoppaFeel! and save a young life.

Donate Today

All the latest at coppafeel!


The Chest Checklist!

Discover more
Back to top