We are thrilled to share an exciting milestone in the journey of CoppaFeel! with our dedicated community. Today, we unveil our refreshed brand identity—a testament to our commitment to evolution, inclusivity, and our unwavering mission to promote early detection of breast cancer.
Why the Refresh?
In an ever-changing world, staying relevant and resonating with younger generations is vital. Grounded in deep audience insight, we recognised the imperative need to evolve CoppaFeel!’s brand. Our aim? To ensure it not only connects with younger audiences but also reflects our core values and mission.
A Co-Creation Approach
To achieve this, we took a unique co-creation approach, engaging directly with 18-24-year-olds across the UK. By placing the audiences we serve at the heart of this transformative journey, we ensured that our brand resonates authentically with those it seeks to reach. This commitment to inclusivity and representation is pivotal in our quest to make breast cancer awareness accessible to all.
Honouring Our Heritage, Embracing the Future
While our new look is fresh and contemporary, it remains rooted in the strong heritage and original spirit of CoppaFeel!. Our revamped identity celebrates our evolution while staying true to our core mission: promoting early and accurate detection of breast cancer. As the UK’s only youth-focused breast cancer awareness charity, we are passionate about initiating conversations early on, equipping younger people with the knowledge and tools to detect breast cancer early.
What to Expect
In the coming weeks, you’ll notice exciting changes across our brand:
- New Logo: A symbol of our renewed commitment and vision.
- Vibrant Colour Palette: Reflecting our energy, optimism, and passion for what we do.
- Updated Imagery: Capturing the spirit and diversity of our community.
- Broadened Iconography: A more representative range of chest/pec/boob icons, embracing inclusivity and diversity.
Join Us on This Exciting Journey
We are immensely grateful to our community for being with us every step of the way. As we unveil our new look and continue our mission to promote breast cancer awareness, we invite you to join us on this exhilarating journey. Together, we can make a difference, ensuring that everyone has the best chance of detecting breast cancer early.
Thank you for your unwavering support. Here’s to our new chapter, our new glow up, and our continued commitment to chest checking and raising breast cancer awareness!
If you have any questions around our brand refresh, please read our brand refresh FAQs for more information.
