Our Work


We’re asking the lingerie world to introduce life-saving, boob checking reminder labels into all your bras.

What is #BraHijack?

We believe that knowing your boobs could save your life. We also know that you’re busy people and it’s easy to forget to check them. It’s why we’ve devised a number of ways to remind you when you least expect it – like when you put on your bra each morning. Our little reminder labels have been gracing lingerie since 2013, when we first started asking the great-and-good of the underwear world to help us get the bra-wearing public of Britain checking their boobs. Cool, huh?

How can i get involved?

The criteria is pretty simple. You must: love boobs, think everyone should have the best chance of surviving breast cancer and be a big name in the bra game (although if you work for a swimwear or sportswear brand, that’s also totally cool with us). Scroll down to get in touch and see who’s supporting the campaign already.

Check out our Bra Hijack Partners

Want to join the #BraHijack campaign? Say hello!