Fashion, Food & Feel-Good Finds: CoppaFeel!’s 2025 BCAM Partners

Today marks the start of Breast Cancer Awareness Month (otherwise known as BCAM) and we’re SO lucky to be partnering with some incredible brands who have chosen to support CoppaFeel! for the month of October.

We are beyond grateful to our partners for using their platforms to highlight our chest checking message. From picture-perfect packaging to notable campaigns, they’re doing incredible work to encourage their communities to start conversations about chest checking and become more comfortable talking about all things boobs, pecs and chests.

The funds raised with our partners throughout the month will be put towards our life-saving work of encouraging, educating and empowering young people to check their chest and include it in their regular routines.*

A HUGE thank you to our partners, you’re the breast! 🫶

Asda Tickled Pink

Asda Tickled Pink are painting their stores pink with iconic products galore again this BCAM. Check out these cute George pjs! Find your favourite products in store or online now – all donating a minimum of 10% of the sale price to us and our Tickled Pink besties Breast Cancer Now.

Shop George at Asda Tickled Pink

Why not turn your weekly shop pink? Visit your local Asda and grab any of the Tickled Pink products, each and every one makes a donation of a minimum of 10% sale price to us and our pals at Breast Cancer Now!

Shop Asda Tickled Pink

Avon

Avon is continuing to champion their Breast Cancer Promise with their beautiful collection of Breast Cancer Awareness products, which is giving 10% of profits to CoppaFeel! over October. Self care that really makes you ‘feel yourself’ – what’s not to love!

Shop Avon’s collection

BerryWorld

BerryWorld’s delicious and nutritious BOOBERRIES™ will be donating 10p from every pack to CoppaFeel!. Pick up a pack, share some goodness and take a moment to check out your own Booberries®!

Shop here

Boody

Aussie B-Corp brand Boody’s limited edition pink underwear is back! It’s comfy, sustainable and each item makes a donation to CoppaFeel!. Help save the planet and help save lives by purchasing your favourite today!

Shop Boody’s range

Boux Avenue

Boux Avenue are continuing to support people from top to bottom this October, with the launch of their first ever Mastectomy Bra Lingerie set – introducing the Jessica. 10% of sales from this range will be donated to CoppaFeel!.

Shop Boux Avenue from October 6th

Shop the Jessica

Candy Kittens

Candy Kittens are going ‘Big for Boobs’ this October. They’re also partnering with their pals at Wednesdays podcast, with a very special episode featuring our very own Feelings storyteller Robyn. Each limited edition Eton Mess charity pack will donate 10p to CoppaFeel!. The purrrfect sweet treat that also saves lives!

Sweet treats here

Eylure

This October, Eylure’s range of body accessories gives your outfits a flawless, smooth finish without a bra while supporting CoppaFeel! and reminding you to check your chest. It’s a win-win.

Shop Eylure

Gym King

Look and feel confident wherever your day takes you with Gym King Women’s Peach Luxe Collection. A percentage of the sale price of all items in the range will be donated to CoppaFeel!.

Shop Gym King launching October 12th

Shop Peach Luxe

Little Dessert Shop

Little Dessert Shop® is raising A ‘Slice of Awareness’ with their limited‑edition Pink & Blue themed cake slices. They’re donating 10% of every slice to CoppaFeel! to help spread life‑saving awareness. Visit your nearest store from October 13th to be involved!

Shop from October 13th – Find your nearest Little Dessert Shop

Little Greene

Little Greene are giving us room refresh inspiration by donating 15p from the sale of every tin of paint and roll of wallpaper sold via their UK showrooms, UK wide stockists, and online at littlegreene.com. Time to revamp your fave chest checking space!

Shop Little Greene

Mrs Crimbles

Mrs Crimbles is all about chests and cakes; spreading our chest-checking message on packs of their delicious double chocolate mamaroons this BCAM. They are donating £7,500 to CoppaFeel!.

Chocolatey goodness this way

Next have released their Everglow Collection just in time for cosy season, with 100% of the profits from each item supporting our mission at CoppaFeel!. If you need an excuse to buy new PJs, we’ve got you covered!

Shop the Everglow Collection

Beauty at Next

Bag yourself some new self care treats from Beauty At Next. The BCAM Beauty box is donating £1.50 from every sale to raise vital funds for CoppaFeel!.

Shop the Next Beauty Box

OddBalls

Wear bright and bold with OddBalls this October, who are donating 20% of all Bralette sales to CoppaFeel! this BCAM. Join the trend of making fashion feel good!

Shop the collection

OGX

OGX are once again hijacking your haircare and encouraging everyone to check their chest during their hair wash routine – and they’re donating £10,000 to CoppaFeel!.

Shop OGX

*Full information about each brand’s generous donations can be found on our partners’ websites when you click through.

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