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It’s that time again! We can’t wait to celebrate Breast Cancer Awareness Month with Asda Tickled Pink and our fellow charity partner, Breast Cancer Now, but this time it’s even more special.

This year, Asda is celebrating 25 years of supporting breast cancer charities. (Like all good things, Asda Tickled Pink was made in the 90s.)

Throughout October, Asda customers and colleagues will be championing regular boob checking and fundraising for life-changing support, vital education and world-class research. There’s so much to look out for, like;

  • Your favourite products turned pink, with a percentage of the sale price going to CoppaFeel! and Breast Cancer Now.
  • In-store boob themed decor (think boob bunting, mirror stickers and other cheeky reminders keeping you entertained as you shop.)

All the latest at coppafeel!


The Chest Checklist!

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