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Breast Cancer Awareness Month is BACK and this October we’re so excited to be partnering with a whole bunch of boob-championing brands who are going above and beyond to help us to spread our life-saving message. From pink makeovers of your favourite food brands to a whole host of boob-inspired beauty, fashion, lifestyle, lingerie and wellness products, we’re so excited to be partnering with Asda, Avon, Boux Avenue, Bravissimo, Dickies, Emma Bridgewater, Eylure, HECK!, Myvitamins and Peloton.

We’re so grateful to this wonderful lot who are engaging their audience and extending the reach of CoppaFeel!’s message; making sure that even more people check their boobs, pecs or chest. Have a scroll to find out more!


Our multi award winning partnership, Asda Tickled Pink, brings together Asda, CoppaFeel! and Breast Cancer Now to put breast cancer awareness on everyone’s list. This BCAM, we’re back for the 2nd year with our campaign ‘The Real Self Checkout’ to champion the notion that the most important checkout is one you do on yourself. This year we’re asking the public to ‘look at breast cancer differently’, combining lenticular printed photographs in stores with an amazing group of individuals who have shared their personal stories to show that breast cancer can affect anyone.

Donations to Tickled Pink can be made through the self checkout machines in store, or by purchasing from the faboobulous range of Tickled Pink products on sale in store and online. Shop the likes of Asda and George own products, or from a number of big name brands like Warburtons, Diet Coke, and Heinz Beanz, who have all turned their classic household favourites pink! A percentage of these sales go to CoppaFeel! and Breast Cancer Now to continue our life saving work. Find out more at 

Shop Asda Here


Our partnership with our breastie, beauty giant Avon, is now in its sixth year, and has achieved so much through their Breast Cancer Promise – such as hitting the £1 million mark in 2022! This Breast Cancer Awareness Month, Avon is asking everyone to Feel the Boob Love, promoting a self care checking routine that could save your life. Shoppers can purchase some amazing products that give 100% of their profits to good causes – their fruity scented Breast Cancer Candle, Mystery Beauty Box, Pin, Body Lotion and Hand Lotion. Of these profits, 70% is directly donated and split equally between CoppaFeel! and our pals at Look Good Feel Better. They’ll also be selling their key hero products within select pages of Avon’s Rep Brochure, which also give a donation to CoppaFeel! up to the value of £15,000 – this includes the iconic Power Stay Foundation, Skin So Soft Dry Oil Spray, Ultra Matt Lipstick and more! You can shop these products that give back, and find out more about Avon’s Boob Love campaign, here or with your local Avon Representative. Now, who is ready for an ultimate pamper?!

Shop Avon Here

Boux Avenue

Boux Avenue will be continuing their mission to support women from top to bottom this October, and focusing fundraising efforts towards CoppaFeel!. The Boux Avenue team (our Boux-baes) will be boob suited up, on the streets, chatting all things checking with members of the public, educating their community on their The Avenue blog and raising funds in-store with staff dress-ups and customer donation options at checkout. Find out more about our partnership with Boux Avenue and Jo’s Cervical Cancer trust here!

Our Partnership with Boux Avenue


Bosom buddies Bravissimo are getting their community ‘Feeling Your Boobs’ this BCAM with their new campaign which champions boob checking wherever is most comfortable to you.  CoppaFeel! checking cards will be in stores and they are donating 10% of sales of their bestselling Millie Bra in Blush to CoppaFeel! throughout October. The much-loved Millie is not only a total beaut but a great option for popping on before, during or after coppin’ a feel. Don’t just take our word for to cop a look at our brand collaborations shop page.

Shop Bravissimo Millie Bra Here


Dickies are turning their hands to Breast Cancer Awareness this October to spread CoppaFeel!’s lifesaving chest-checking message across the globe. In addition to an amazing donation, they’ve created a Breast Cancer Awareness collection, with redesigns of some of their most iconic styles with graphics that promote empowerment and show support for those living with, or close to, breast cancer.  Check out Dickies socials for awareness content, head to our brand collab page or to the Carnaby Street store to shop the collection which launches on 3rd October.

Shop Dickies here


Emma Bridgewater

Emma Bridgewater are supporting us this BCAM with a special edition, personalised, half pint mug and donating £5 from every purchase!  You can personalise yours with your name, a cheeky pun, or buy as a gift for your breast pal and raise funds and awareness through your cuppa! These fruity beauties are available for three months from October and we know they will be a firm favourite for your morning macha, afternoon brew and will provide a handy reminder to help get the nation cuppin-a-feel!

Shop Emma Bridgewater Here


Eylure are continuing their amazing support of CoppaFeel! This BCAM and beyond! – with a full range of chest accessories to suit different styles, shapes and skin tones.  Take the stage Eylure nipple covers, body tape roll and body tape strips, which will all be sold exclusively in Superdrug from 1st October. Eylure will also be donating £20,000 to support our work and help us continue our quest to get the nation chest checking.  

Shop Eylure Here


HECK! is raising the bra for October’s Breast Cancer Awareness Month with its truly bra-vellous Chicken Italia Burgers. The specially designed, bright pink bra packs will be on sale between 1st and 31st October in Tesco, Amazon, Ocado, Waitrose and Booths, and will be donating 25p from every pack sold directly to CoppaFeel!.  The campaign aims to raise £10,000 for CoppaFeel! to help the charity continue its life-saving, chest-checking mission to educate, encourage and empower young people to get to know their normal.

Shop HECK! Here


Health and Beauty champions Myvitamins are encouraging their customers to get checking their chests this October with their limited edition, boob shaped and watermelon flavoured Hair, Skin and Nails Gummies!  With £1 from every pot going to CoppaFeel!, they are raising vital funds and are keen for their product to serve as a handy reminder to be checking ‘your melons monthly.’ Check out the limited edition pots here.  

Shop Myvitamins Here


In support of CoppaFeel! and their superstar instructor Leanne Hainsby, Peloton are spinning into BCAM like never before! Kicking the BCAM party off with high energy, Peloton and Leanne will be hosting an exclusive event at Peloton Studios London on 5th October to spread vital breast checking messaging to their community and beyond! We’re getting ready to don our sparkliest gym kits and get on our bikes for a boobie celebrating boogie like no other!

Shop Peloton


Visit The CoppaFeel! Self-Checkout

We know it can feel like there’s a lot to learn when you’ve never checked before, or don’t have much experience of it. But we’ve got simple tips and easy-to-use tools to help you get to know what’s normal for you.

Visit the Self Checkout

Donate to help save lives

Too many young lives are lost to breast cancer. An early diagnosis can be the difference between life and death. Change the story of a young person diagnosed with breast cancer. Make a gift to CoppaFeel! and save a young life.

Donate Today

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